昨日是世界地球日,Apple 除了更新了官方網站有關環境責任的網頁,和上載了一段由 CEO Tim Cook 旁白的宣傳片「Better」外,還在英國、澳州等多國報章刊登了全版廣告。在講述 Apple 的環保理念之餘,同時調侃涉嫌抄襲的 Samsung。
因 Samsung 涉嫌侵犯其專利而對簿公堂,Apple 藉著世界地球日刊登廣告,乘機向 Samsung 抽水。廣告內講述 Apple 的數據中心的電力 100% 來自可再生能源,而他們熱切期待有一日其他產品都像 Apple 一樣沒有有害的物質。大字標題則寫著「There are some ideas we want every company to copy」。
廣告的詳細內容如下:
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.
來源:macrumors