Samsung向來很喜歡在廣告中明串暗串Apple，最近在美國超級碗大賽中，又推出了一個新的廣告，明串Apple Fans與其辛苦排隊買機，不如去用他們最新的Galaxy Note。
廣告中，是美國不同地區有人龍等待「Next Big Thing」的推出，等得好不耐煩，然後有人拿著Galaxy Note來Show Off，忽然就變成嘉年華般的場面，大家都轉用Galaxy Note了。對於這個廣告的概念，Samsung方面在之前的CES上曾說過，這是因為美國人太過沉迷於Apple產品，是時候要改變人們的焦點。當然，這個廣告能力否達到他們的目的實在見仁見智，但有點良性競爭的話，對消費者來說永遠也是件好事啦。
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仲細咩samsung! 拍埋晒d咁既細路野
老實講就算我唔用iphone都唔會轉用samsung
正煩膠 0N9當有趣
我要睇既係科技! 科技丫!!
唔係睇一大班低能仔響到用你個低能電話丫!
然而除左枝弱智筆之外我真係唔知你部機有咩特點丫!!!!! 特點丫!!!!!!!!!!!!
p.s 我睇左個廣告2次都搵唔到有咩原因要買你部機!
唔同意再+1
現家年代廣告其實唔洗再手機每點賣點擺起廣告賣囉。
只要成功吸引到人既廣告就係成功。
每個會買smartphone既人基本上全等於會上網。
功能既野自己會上網睇，唔識都會去鋪頭睇。
起1分鐘內狂list功能你都未必記到，同埋記到功能你未必記得係邊一部。
賣點list少少就得，如廣告支筆。唔須要再hard sell。
呢個廣告會令人記得，只賣手機名、同1,2項賣點，就足夠。
It’s so obvious that it has a much bigger screen, much thinner body, and has video chat without wi-fi.
The theme of the ad is “freedom”, and shows that it is not necessary to suffer in long queues to enjoy a nice phone. It also implies freedom from iTunes, and the freedom offered by the Android platform.
Nowadays, it is not necessary to list out individual selling points. When do you see car ads list out every technical advance? You see cars driving around.
I just find the iPhone ads so boring. Talking about iCloud like it’s the invention of the century. It’s so obvious that those ads are targeted at consumers that are not familiar with technology but will buy the phone for the marketing. Come on!! Cloud computing has been with Google and Android since IT ancient history.
If you take ads that literally, then no wonder you prefer iPhone. You are simply not intelligent enough to handle Android, and please do stay with iPhone. Not that I care.
0:38 個男仔拎住部機… 有點怪?
用廣告去話俾人知：「人地要排隊買呀！仲唔同我買？」咩廣告concept…
好既產品先會人不惜排隊去買…而家Samsung係咪想同人講自己產品唔夠人地好？所以有好多貨，唔使排隊都買到。
唔同意，人要為佐科技去排0.5-N日根本係本末倒置，我相信係好多係都係炒家賺錢(呢個無問題)，但其餘我個人應為係「蠢」！一係為第一時間showoff，一係盲目追求，兩種都係蠢。
純屬個人觀點
Agreed. The ad is saying those who queue up for a technologically lacking phone are stupid. Simple.
依家買手機遮, 又唔係輪米, 唔駛排咁耐麻
我個人覺得廣告一D問題都無~~又唔係香港個種勁cheap串iphone廣告。
concept無咩問題。
ON99
如果真係好用既話唔駛呢D廣告都會用
整呢D廣告就證明自己部機賣得未夠好
超,你理得人?
***中意用5.3″J
APPLE個ICON 已經夠IFANBOY J了
不要忘了,NOTE到而家上年年尾先”出貨”剛好1M,SORRY 4S 3日”實銷”就秒了你
成日話
炒家
炒家,冇需求會炒得起咩?***恨唔到了…